Resources
The Home Watch operator's playbook.
Every Tuesday, Kathy shares one practical tactic for growing your Home Watch business. Once a month, a deep-dive case study from inside Kelly Signature. Plus free tools, checklists, and the playbooks operators use to scale.
Monthly Deep Dive
How Kelly Signature turned 40 Home Watch clients into a 7-figure services company.
The full operational breakdown: pricing, hiring, the upsell motion, and the exact moment Kathy realized Home Watch was the front door, not the business.
18 min read · April 2026
Latest from the playbook.
Pricing
How to price Home Watch visits in 2026
Hourly. Per-visit. Monthly retainer. The pricing model that scales and the one that traps you.
18 min read · April 2026
Operations
The 30-day onboarding playbook
How Kelly Signature onboards a new snowbird client without ever sending a contract by email.
18 min read · April 2026
Growth
From Home Watch to general contracting
18 min read · April 2026
Team
Hiring your first inspector
What to look for, how to pay, and the one mistake every operator makes in their first hire.
6 min read · Apr 7, 2026
Operations
The post-storm inspection that pays for the year
Why the 48 hours after a hurricane is your single most valuable revenue window — and how to staff for it.
8 min read · Mar 31, 2026
Client Acquisition
Why your homeowner report is a sales tool
Every report you send is either growing your business or quietly shrinking it. Here’s how to tell the difference.
18 min read · April 2026
Free tools to grow your business.
Built from Kathy’s actual playbook. Downloadable. Yours to use.
60-Point Home Watch Inspection Checklist
The same checklist structure Kelly Signature uses to inspect every property. Free PDF download.
Home Watch Pricing Calculator
Set your rates with confidence. A guided calculator that helps you price visits, monthly retainers, and post-storm inspections based on your market.
Home Watch Business Starter Kit
Inspection checklist, pricing guide, sample homeowner contract, and the email scripts Kathy uses to onboard new clients. Free bundle.
Get Kathy's playbook every Tuesday.
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